Client Overview

NOVO Boutique Living offers high-end, fully furnished apartments for business travelers, combining premium hospitality with exclusive member benefits such as curated events, wellness programs, and access to community spaces.

CLIENT

NOVO

YEAR

2019

ROLE

UI/UX Design Consultant

Project Scope

Web Booking Platform

Designed a seamless, end-to-end online booking experience for luxury apartment stays, tailored to time-conscious business travelers.

Mobile App (iOS)

Designed a complementary app focused on managing long-term stays, providing on-demand services, community features, and personalized content.

UX Strategy

Conducted user research to align platform features with the expectations of modern business travelers, with a focus on ease, personalization, and service accessibility.

Design Process

Interviewed frequent business travelers to understand their booking behavior and long-stay needs.

Mapped user journeys for both short-term booking and extended-stay management.

Defined experience principles: simplicity, speed, and elevated service access.

Designed a streamlined booking flow with real-time availability, dynamic pricing, and user-specific recommendations.
Integrated tiered membership benefits directly into the booking experience.
Developed a clean, brand-aligned interface optimized for both first-time and returning users.