Back
UI/UX
Marketing Design
Package Design

PointGrab

Revolutionizing Workspace Optimization

Client Overview

PointGrab develops advanced sensing technologies that empower commercial real estate operators to optimize building usage and improve facility management. Their ceiling-mounted sensors anonymously detect occupancy and space utilization to inform smarter infrastructure decisions.

CLIENT

PointGrab

YEAR

2018–2019

ROLE

UI/UX Design Consultant

Project Scope

UX Strategy & Research

Defined user needs through stakeholder Interviews and market research.

Desktop Application UI

Designed an intuitive dashboard for monitoring real-time sensor data and managing large-scale building portfolios.

Responsive Marketing Website

Created a clean and performance-optimized website to communicate the product’s value to technical and business audiences.

Branded Materials

Designed marketing assets, presentation decks, and packaging to ensure consistency across all digital and physical touchpoints.

Design Process

Research & Strategy
UI & Interface Design
Supporting Assets

Identified core user requirements:

Access to real-time occupancy data with minimal friction
Visual clarity to support quick decision-making
Clear communication of technical value in a business context

These insights shaped the app’s structure, content prioritization, and interaction design.

Desktop Application Dashboard

  • Interactive sensor heatmaps and occupancy breakdowns
  • Modular layout supporting large-scale facility portfolios
  • Alerts for anomalies, utilization reports, and historical comparisons
  • Clean interface design to support daily operational tasks and executive reporting

Responsive Marketing Website

  • Structured to educate and convert — featuring use cases, product visualizations, and integration paths
  • Optimized for readability and device compatibility
  • Maintained a minimal, high-trust aesthetic to reinforce product precision and professionalism

Investor & Sales Decks

Designed visually-driven presentations focused on communicating value propositions, use cases, and sensor impact metrics.

Marketing Visuals

Created explainer graphics, diagrams, and visual assets to support campaigns and product launches.

Sensor Packaging Design

Delivered functional and branded packaging that clearly guided users through sensor installation and integration.

Results

Delivered a consistent and trustworthy digital ecosystem that supported product adoption in a highly technical market.
Enhanced data readability and navigation in the desktop app, directly improving facility managers’ ability to act on space insights.
Helped establish PointGrab’s visual identity and messaging across channels, enabling better investor engagement and client onboarding.

Next Projects

Valiber
FINVIA Mobile App
FINVIA Wealth Navigator
FINVIA Investment Platform
LIQID Private Equity Onboarding
LIQID Client Dashboard
NOVO Boutique Living

Interested in working together?

Let's discuss how I can help with your next project.
Get in Touch